This week weâve talked about building content and making connections, and today we will talk about the confluence. Confluence is a great word that I heard from Vincent Pugliesi that he came up with from looking at what successful businesses were doing. Confluence occurs when several things come togetherâit is used often when smaller rivers come together and form a larger river. For our business purposes, confluence is where you take your content and your connections and you add marketingâand it becomes a powerful force that works together for the success of your business. The interesting part about confluence is that it brings together things that may not be powerful by themselves, but together make a big impact. I know people that have tons of contentâthey want to build a website, do a podcast and they are always giving away free content. Some of you have so much content that your content river is overflowing and flooding everywhere. Imagine that your river is overflowing on the content side, but thereâs a dam set up and the water canât go anywhere. The dam is there because you havenât done any connecting. The river canât keep flowing without both content and connections. You have to use your connections to serve, be helpful, and be kindâthat connections river has to be long and deep just like your content river. Of course, it doesnât have to start that way. Many rivers start as a foot-wide stream that only has a little water in itâyou donât have to start big. You can start small, but you do have to start. Eventually that stream begins to widen and turns into a river, and when those two rivers of content and connections combine, where the confluence occursâthatâs where the power and success begin. That amazing third river that results from the combination of the first twoâ¦it must start somewhere. You can create content thatâs helpful for people and then make good connections by having great conversations about what youâre doingânot a pitch or saleâjust building relationships, helping people, and talking about what youâre trying to do. You need both of those rivers flowing well to get to the confluence. You can do itâIâve seen tons of people do it and Iâve done it myself. If you can do the content and make the connections and relationships, the confluence is going to be amazing. Itâs going to come together and youâre going to have a ton of success. So, I hope this is helpful to you. If you have any questions about building your niche or micro niche after hearing this weekâs episodes, Iâd be honored to talk to you. Thanks for listening.
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Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTORÂ® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
327: Business Update June 2023