295: What You Need To Serve Your Niche Part I – Content

Real Estate Survival Guide
Real Estate Survival Guide
295: What You Need To Serve Your Niche Part I - Content


This is the first of a three-part series talking about what you need to serve your niche. I’ve watched Vincent Pugliese build out a $9 membership over the past few months that consists of an email that goes out every week and has shared so much with the TLF community. What I’ve learned as I watched him is that he has really mastered his micro niche—what he’s good at and what he enjoys doing. Today we’ll talk about your micro niche, which is the content. Wednesday we’ll talk about connections and on Friday we’ll finish up with the confluence of where those two things come together. So, for the past almost 300 episodes I’ve talked to you about real estate advice. This week is going to be a little different, but it will still apply to your real estate business. We’ll be talking about how you can build an audience through the knowledge that you have and help people with it—whether it’s a community mastermind group, video course, book, or email list. When you think about building a niche, you have to start with content. For some of us that’s easy, we have a ton of ideas, but maybe it’s hard for you. Think of what you enjoy and do something with that. A friend of mine, Aaron Hunt, has had a ton of success with his YouTube channel. In fact, he’s monetizing it now and it will eventually replace his full-time income by making videos about something he enjoys—Japanese bait style fishing. It doesn’t matter how old you are or if you already have a full-time job, if you can identify your niche, you can build something that can be successful and be a lot of fun. My membership has grown a ton, it’s been a lot of fun, and I’ve had a lot of success with it. I just started with making content, producing it, and building it—building things that I wish would’ve been there when I was starting out in real estate—things that I wish would’ve been there as a new Realtor. I get to share that on the membership. So, I want you to think about what is the content that you have that maybe you’ve never realized you had. John Stange talks about the content waterfall, and we’ve had an episode about how to create yours. Think about what you wish you had known when you got into X? The same way I share how to have success in your real estate business, how to market a luxury listing, how to find balance with work and your family, how to use social media in your real estate career, and how to reassure the client that you are the best Realtor for the job? You need content. As you think of that micro niche, if you are having some confusion, I’m more than happy to talk to you about it. As you think about that niche or micro niche, think about what you are passionate about, what you want to talk about and do. I joke about having a podcast about the Philadelphia Phillies—I’ve had a great time here in Florida watching their spring training games. Maybe I’ll have a podcast one day about that because I love it. Maybe I’ll have a podcast about faith and marriage. I love real estate so much and I love having conversations about how to be a successful Realtor, how to use social media to grow your business, and love answering questions—that’s my micro niche. If you’re struggling with your niche, just write down ideas every day and you’ll figure out what you enjoy doing. You’ll figure out your micro niche and what content you should be producing. Google questions that people are asking in your field and answer them for your content. Answer the Public is a great site for finding questions that people want answered. Take those questions and answer them in an email, blog, or podcast—I encourage you to start today. Do it right now—write down three to five things you wish you would’ve known about something you’re passionate about. I hope this is encouraging to you and we will continue to talk about it as we cover the connections on the next podcast followed by the confluence on Friday. I hope by the end of the week you get a better feel of what that niche and micro niche are, but first you must have that content. Hope you guys enjoyed this episode about how you can create content and why it’s important. If you have any questions, feel free to reach out any time.


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Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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