Todayâs show is about the importance of having a foundation in your business. Weâve got around 35 people in the membership and itâs interesting because we have a combination of new Realtors and top producers. About half the people want to learn from me because Iâve tripled my income from my first full year to the second full year and created a six-figure real estate businessâand of course I want to teach those people. The other half Iâm wondering what I could possibly teach them when theyâre making half a million dollars a year. It all comes back to your foundation, and thatâs what those top producers want to learn from me. I was able to build a solid foundation relatively quickly and have success in my business using social media to build relationships with people that donât end at the settlement table. Itâs been interesting, and to be honest, Iâve had to get over some major imposter syndrome working with some of these people who do four or five times the sales I do in real estate. But then there are things that I can learn from a new RealtorâI learn from them all the time on my team and in the membership community. A foundation is important if you really want to grow and have success in real estate. Thereâs a parable Jesus preaches that is found in the book of Matthew (7:24-27) where he says that whoever hears his words and doesnât follow them is like the foolish man who build his house on a foundation of sandâhis house fell apart as the rains came and the flood waters rose. Those who heed his words are like the wise man who build his home on a foundation of rockâhis house withstood the rain and flood. I have always loved this parable because it talks about the importance of having a good foundation. Not only is this a good principle for your life, but also for your real estate business. If you have a solid foundation for your business, you will have success. If youâre a new Realtor, youâre going to do this by having a good CRM, giving your clients a great experience, having a system for doing paperwork, and keeping in touch with your clients. You build that foundation. If youâre a seasoned Realtor, maybe you realize you never built that foundation. You donât have a system for posting on social media, keeping in touch with clients, or organizing paperworkâand youâre seeing the pain of not having that foundation. You just wanted to make money and you built a very successful business, but you didnât set down a foundation. So, wherever you are in your real estate journey, I would encourage you to have that foundation, and I would encourage you to use your downtime to build it. When I had a lull in business, I would spend that time focusing on my foundation. I built out my CRM so I could keep in touch with my contacts, and I built out the membership. I knew the importance of foundation. If you donât have oneâ¦you need one. I would encourage you to really focus in on building that foundation to create success in your business. I appreciate you guys so much and thank you for listening. Iâll talk to you on the next episode.
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Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTORÂ® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
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