271: BEST OF – My Story Part 7

Real Estate Survival Guide
Real Estate Survival Guide
271: BEST OF - My Story Part 7


We’ve been talking all month about my journey from working W-2 jobs to starting a real estate career, and all that I learned along the way. We talked about the power of perception on the last episode, and I want to encourage you that no matter where you are in your journey, there is always a chance to grow and improve. On today’s episode, we’re going to talk about my summer of 2020 and how it propelled my journey. It had been almost two years to get to the point where I had made a settlement and was feeling like I could be successful. I’m not to the five-year mark yet (you know only the top 13% last that long), but I’ve grown my business and income, so I’m on pace to be one of those top Realtors. I’m in an income bracket that only 20% of Realtors reach and it hasn’t even been two years. I hope that motivates you to keep grinding and hustling. There really is power in believing and trusting in yourself—I think I would call it the power of compound effort. I made that first deal after putting all the effort in and felt like I could run through a brick wall. I was ready to get better, more efficient, and quicker. With my first deal that closed, I had been posting on social media for those 60 plus showing I did, and it made me look like I was thriving in the real estate business, even though I only had one client. That just shows the power of compound effort where all the things I was doing paid off. A good example is the podcast—episodes I released a year ago will be heard six months or a year from now and still be impacting people without any effort from me. In that summer of 2020, I was on top of the work with the foundational things and social media. In fact, I found that I had had a pretty big social media following by the end of the year. I was probably one of the biggest social media brands in Lancaster real estate by that summer. I hired my friend, Steve Glick, to do some amazing videos for me. We did an interview with my first client and his wife, and he said some kind and wonderful things about me—that I was the best and would outwork any other agent. Those words were worth the price I paid for those videos to be done because what they said transcends everything I do. I use that clip on my social media. They’d worked with quite a few Realtors in their lifetime, so their words meant a lot. I recommend getting some videos with clients telling the world about their experience. It’s a game changer. Every time I have a settlement, I contact the client and see if they would be willing to do a video interview. Usually, half are willing, and it has made such a difference to my business. I saw the power that videos and interviews added to my social media. That summer I had between five and ten buyers that chose me because of what they had seen on my social media. It was just a compound effect, like compound interest. That summer I was out showing houses a few times a week and people would see me every couple of days. I think I had two or three closings that summer, but I continued to post, increase my social media presence, and continued to see the power of that. I learned it was like stacking blocks—you have to have a good foundation to build that tower. That’s what I learned that summer. On the next episode, I’ll talk about the big August I had going into the fall of that year. Thanks for listening to the Real Estate Survival Guide. If you enjoyed this episode, we would appreciate it if you’d leave us a review on iTunes. It helps others discover the show. Thank you so much, and we will see you on the next episode.


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Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the AndrewWelk Group. The opinions shared on this show represent the opinions &values of John Schuchman and do not necessarily represent the opinions &values of Berkshire Hathaway HomeServices Homesale Realty. The opinions &ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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