264: Who This Is For

Real Estate Survival Guide
Real Estate Survival Guide
264: Who This Is For


I hope you are all having an incredible start to 2023. I am excited to have you guys on this episode and talk to you about who this is for. On Wednesday’s podcast, we talked about who this is not for, and I have often talked about your avatar—who your business is for—and finding the right clients. I have also often talked about building the things that I wish would’ve been around when I started my real estate career. My main point in this is that I’m learning so much about really diving into who my avatar is. So many people try to get into real estate because they think it’s a quick way to get rich. They watch Property Brothers or Chip and Joanna Gaines, and they think it’s going to be easy money, but real estate is not easy money. Real estate investing, the membership, the podcast…they all require hard work. The people that are having success are the people that are hardworking, genuine, helpful, and self-motivated. If you’re looking for handouts, I’m not interested in helping someone like you. If you’re looking to just take and take and take what you want and not give back, then that’s not going to be something that really jives with what I’m doing and who I’m trying to help and serve. However, if you’re generous, if you’re kind, if you’re hardworking and helpful, then I absolutely want you to be a part of what I’m doing. That’s who this is for. You can think about this in your business—who is this for and who is it not for? You can think of that in terms of clients like I’ve had to do. Who’s that avatar? You can think of that in terms of a podcast, a membership, a brand, or whatever you’re building, and I hope that you can try to set some clear boundaries in your business. So, I hope you could think about this your business in 2023. Am I going to be successful? Am I doing those things? Hopefully you are. Think about how you can serve and help people.


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Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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