263: Who This Is (NOT) For

Real Estate Survival Guide
Real Estate Survival Guide
263: Who This Is (NOT) For


Hope you’re all doing well and I hope that as we move into the new year, you’re getting yourself ready for success. On today’s episode, I want to talk about who this is not for. This is very specific to my business and what I’ll be doing as well as my podcast and my membership—but also very broad in terms of thinking about the people that I attract. I’ve led a membership call for my group on Mondays about finding your ideal client because I can’t think of a better way to kick off 2023. I’m also thinking about who I want here listening to the podcast, and who I want here as part of what I’m doing in real estate. Of course, I’m going to focus on Realtors, but today we’re talking about who this is not for. Friday, we’ll talk about who this is for. In real estate, I often get approached by different companies that want me to bring my business to their company. I also get approached by different realtors that want to join the company that I work for—some of them are interested in the membership, some of them are interested in the mastermind, some of them are interested in one-on-one coaching. I’ve really tried to home in on this in my business, and I hope some of the things I’ve been processing can help you in your business as well. Today we’ll focus on who I want to detract and on Friday I’ll focus on who I want to attract. In real estate, most brokerages just want warm bodies and don’t give you a ton on the front end—they’re not giving you a lot of value to help your business or advertising. It’s very much low risk, low reward. As I help lead our team, we turn people away. I recently sat down with someone and had a conversation about our team, and it wasn’t a fit. I could have just said, “Hey, sure, join our team. We’ll make money”, but that’s not what we’re about. Our faith is obviously a huge part of what we do for our team and how we lead the people on our team. I’m not saying you necessarily have to be completely aligned with what I believe, but you need to at least have character, integrity, and a good reputation. If you don’t have those things, this is not for you. In the same way I’ve had people in the membership that I’ve told this is not a good fit. This is not something where you come to and just take all the knowledge but don’t help anyone. This is not for you if you don’t want to help others and be generous. As you build things out, like your content waterfall and your entrepreneurial solar system, I would encourage you to know who you’re trying to attract and who you’re not trying to attract. I hope you can think about this and equate it to your business…apply it to your real estate business. If you don’t want to do the hard work, real estate is not for you. If you expect it to be easy, real estate is not for you. If you expect that the business is just going come to you and walk through your door, real estate is not for you.


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Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the AndrewWelk Group. The opinions shared on this show represent the opinions &values of John Schuchman and do not necessarily represent the opinions &values of Berkshire Hathaway HomeServices Homesale Realty. The opinions &ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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