261: 2022 Year In Review

Real Estate Survival Guide
Real Estate Survival Guide
261: 2022 Year In Review


Real Estate Business News

I can’t believe it’s the end of the year already! My real estate business went really well this year. Even though I didn’t meet my goal of one and a half times the income I did last year, I’m actually okay with that. My volume was up about six or 700,000 more than last year. So that’s still good—I still made more money, still sold more houses, still did a higher volume, just didn’t increase last year’s salary by one and a half. I think I definitely flexed over the summer to build the membership and really focused on the podcast more, so I was okay with not selling as much. Things just kind of slowed down in August, September, and October. Nobody was buying houses because of the rates, so a lot of the people that would’ve bought this year (and would’ve gotten me that one and a half increase in salary) will buy in the new year when rates shift a little bit and they’re in a better position to buy. I have two deals under contract and have some buyers that are ready to roll—two that will settle coming up in January. And as we turn the clocks into 2023, people are ready to rock, and they’ve already told me about it. The reason I shared about being ok with not meeting the income goal is that so many of you say that you feel discouraged because you’re struggling, and you’ll say to me, “You don’t know what it’s like to struggle—everything you touch turns to gold.” First of all, that’s not true. I’ve struggled this year trying to find balance with my family and trying to balance all the things I’m building with the membership and the podcast. I’m sharing this to encourage you that I didn’t hit a goal, but I didn’t have to hit my goal to win at the year. I shifted midway through the summer, doing more podcasts, improving them, advertising, being booked on other shows, hiring someone to get me on shows—so I’ve invested time, money, and resources to that. That does not mean I failed, I made really good money and was really happy with it. I still made more money than last year. I just really want to say it as an encouragement to you. If you had a goal and you didn’t hit it, that’s okay—it’s actually probably really healthy for you to say.

Community for Realtors

The podcast has grown like crazy this year! This is podcast #261. In 2021, we were doing two podcasts a week and this past year we’ve gone up to three. It’s been crazy, but a ton of fun—I love doing this, and I am so thankful for all of you being part of the journey with me. The membership is incredibly fun. I feel like each week I talk to someone new who joins. If you’re interested in something like that, I’d love to connect with you. I’m still doing the free social media audits that are in the links of the show notes. You can book them. Even if you just have questions for me, let me know. But the membership has been a huge success and something I’m really proud of. I have 25 people in the membership—25 people that I get to help every week in their real estate business. I had imposter syndrome for so long that I almost didn’t do the membership, but these 25 people needed what I had. I’ve got multiple tiers and multiple people in each tier—the first tier basically being the private access to the Facebook community and the Monday calls. I’m adding something else for them that they don’t even know about in early 2023 just to bring more value. I’m very excited about where I’m going in 2023. I’m doubling and tripling down on the membership because I know it’s helpful for people.

Thank You

My wife has been absolutely amazing and helpful—I couldn’t do any of this without her, but I also couldn’t do it without all of you. I appreciate you all so much. Thank you for listening to the podcast. It’s been a lot of fun on this wild, crazy journey. I still can’t believe that I’ve done over 150 episodes! Thank you for being a part of this and supporting the show, sharing it with people, leaving reviews, and helping the show grow. I appreciate it so much. Whether you want a free trial to the membership, social media help with your business, or really anything I can do to help you in your business, to help your business thrive and grow, support you and encourage you along the journey—I’d love to do it. Feel free to connect with me. You can book the free call from the link in the show notes. You can also shoot me a Facebook message, Instagram message, or text me as well at (610) 568-4651. I love hearing from you guys—love connecting with you and hearing how the show is helpful, about things you’d love to hear about on the podcast, or lessons you’d like to learn—any questions you have. Thank you for listening. Thanks for supporting everything going on here.

Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtors

The podcast is edited by Kenny Carfagno.

Show notes are created by Jennifer Harshman and RealtorEmails.com. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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