250: Building Your Content Waterfall

Real Estate Survival Guide
Real Estate Survival Guide
250: Building Your Content Waterfall


I want to talk to you about building your content waterfall—a term I’ve used before, but I wanted to deep dive today into what I do with content, the kind of content I’m producing, and some things you can do in your business to get content out to people. A friend of mine, John Stange, has a great program called Platform Launchers that produces content and uses it in different ways such as blog posts, emails, social media posts, etc. He says it’s really not hard to produce a content waterfall, and the more you start using this in your real estate business, the more success you’ll have. The more you do, the easier and faster you will get doing it—you refine your process. People consume content in different ways. It is not your job to figure out which way people should consume the content—your job in your business as a Realtor, as an entrepreneur, is to give people content in different ways. When I talk about content waterfall, an example would be the interview I had on Wednesday. I had the interview on my membership call, but then I shared it on the podcast, and I posted about it on social media. Maybe part of it goes into a blog post—do you see how I take one piece of content and use it in multiple ways to help multiple people? You are missing so much by not producing content in multiple ways. If you’re a Realtor, I would challenge you and ask, how are you connecting with your clients? It shouldn’t just be texts and phone calls. They need to see you on social media. They need to see you on an email list. They need to see you on a blog. They need to hear from you. If you want to have success, you need to say on their mind. How do you do that? By having a content waterfall, where multiple content is in front of people in multiple ways each and every week. Thanks for listening. Hope this is helpful.


John Stange Platform Launchers https://www.platformlaunchers.com/

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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