238: You’re Doing Too Much

Real Estate Survival Guide
Real Estate Survival Guide
238: You're Doing Too Much


I’m excited about today’s show! I want to talk to you about an event that happened at Podcast Movement in August. I met a guy, we’ll call him Adam, and he asked me to be on his podcast and suggested we record it at the end of the day. Before I go on, I’ll say that when I started my podcast, I did the editing myself and I bought a $150 microphone. Now I have Kenny Carfagno with Outsource Your Podcast do my editing, but I still use that same microphone. The point is that I didn’t spend thousands of dollars on equipment—I just got started. When I showed up for the interview with “Adam”, he had $3000 worth of equipment. He had the Bose headphones and microphones for both of us, the soundboard, the whole nine yards. I’m not insulting Adam, I hope his show takes off, but at that time he had maybe a couple of hundred downloads and had been doing it for six months to a year. As a contrast, I’m at 35000 downloads and am using a $150 microphone and an arm that allows it to swing closer to my mouth. My point is, Adam had spent all this money when his audience hadn’t grown to the point that he needed to invest that kind of money. He was doing too much, and I think that sometimes Realtors do too much as well. Every single realtor or a business owner for sure should have a podcast and be sharing content with people—because that is how you grow what you’re doing. In the real estate business, I see so many people not starting because they feel like they have to have all this stuff—all this professional equipment first and really you just need to start. You’re doing too much and almost trying too hard to make it work when you could just do it from the beginning with what you already have. My podcast often starts as an audio draft, and I’m literally recording it while I’m driving on the turnpike. Later, I’ll make some highlights and record it on my professional mic for you guys. But if you wanted to release some audio content, you could just release that voice memo. Don’t overthink it—just get started with what you already have…the phone that you’re listening to this podcast on can be used for videos and record ideas for your podcast or social media post. So stop it! Stop doing too much, stop overthinking, and just get started.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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