236: Building Your Brand – An Interview With Larry Roberts

Real Estate Survival Guide
Real Estate Survival Guide
236: Building Your Brand - An Interview With Larry Roberts


Who is Larry Roberts?

Larry is huge in the podcasting space and is a high energy and charismatic speaker, podcaster, and bestselling author. He has been an internationally top-rated course creator with over 1,500 students in 51 countries. Larry has become one of the most sought-after podcast consultants and content creators in the industry and was even recently named to Podcast Magazine’s 40 over 40 in podcasting. He is also the editor in chief of one of the largest podcast industry newsletters, The Podcast Messenger. Larry wears the red hat everywhere. He has it on for our show. And he’s done an amazing job building his brand.


“It’s almost always about building your brand.”

“The problem that so many people fall into is they don’t tap into their uniqueness and then leverage it.”

“We can’t do anything on our own.”

“Don’t hang all of your hopes and dreams on one hat rack. There’s so many different opportunities out there.”

“What are you bringing that no one else is bringing? What are you gonna bring as an agent that nobody else is going to bring? What could you do different on a billboard? What could you do different on any kind of advertising? What could you do different to set yourself apart? We want to put systems and workflows in place to streamline everything that we’re doing to make ourselves as effective. And efficient as possible. You have to be involved on all fronts. There’s really no shortcut. Even as my business has grown, it’s like you have these connections at the beginning and you’re like, Oh, well now I’m, I’m getting busier, I forget about those connections. And so a big lesson I try to remind myself and Realtors that I teach is don’t forget what got you there. Whatever you did to start that made you successful and that people appreciate, keep doing that stuff even when you get busy. Maybe there has to be things that have to go. Maybe what has to go is watching ESPN.”

Learn all of this and more:

  • The sentence that changed Larry’s life
  • Why branding is so important and why so many people fail at it
  • The birth defect that almost killed him
  • One of the most impactful times of his life
  • What he wishes he had known right out of high school
  • Why he looks back with so much regret
  • What you can do to stand out as a Realtor
  • How his branding came as an accident

Contact Larry Roberts

Instagram @TheLarryRoberts

Website: podcastboost.com

Podcast edited by Kenny Carfagno.

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com.

John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Latest Episodes

  • All
  • Real Estate Survival Guide

327: Business Update June 2023

326: Tools You Need Part 5- Remine

325: Tools You Need Part 4- Homesnap

324: Tools You Need Part 3- Calendly & Descript

Free Guide Title

The Real Estate Survival Guide is a resource that every real estate agent needs. It contains all the standard information in one place, plus all the secrets, such as how many calls you need to make before you sign a client and how to get a higher split if you’re at an agency.