231: If You Build It, They Will Come

Real Estate Survival Guide
Real Estate Survival Guide
231: If You Build It, They Will Come



If you build it, they will come. This was something I said to an entrepreneur I was coaching through building their platform. They have started a podcast for their business very similar to what I have done with real estate. They were feeling discouraged, and so I said to them, if you build it, they will come.

If you’re a sports fan, you probably know that phrase comes from the movie Field of Dreams, a Kevin Costner movie from 1989. The basic premise is that if you build something, if you believe in it, if you’re passionate about it, eventually, the people will come. Believe in what you’re building, believe in what you’re doing. What is your motivation? Is it to make money? Is it to help people? Is it to create and use that creative part of your brain? What is it that you’re passionate about? Build it. Don’t wait.

How to be a successful real estate agent

You have to believe in your business. If you’re ever really going to have success, you have to believe it and build it. You don’t wait until you have clients because there will be no clients if you don’t tell people that you are a Realtor. Tell others, and then let the platform and the business that you’ve built do the work for you.

As I built the membership, I talked so much to my friend John Stange about where he hosted his amazing membership called Platform Launchers.

He told me to give it about 10 months of doing the primary advertising, doing the work to get people involved and engaged in the group. Then he said the referrals become less dependent on your marketing. The more your business grows, the more what you’re building grows. It becomes less dependent on you to do the advertising. Now, the people you have helped and served over the months and years are suddenly the ones, you know, shouting your name from the rooftops, speaking up about your business and helping your business grow.

Build it. Be passionate about it. If you build it, they will come. They speak so highly about what you’re doing that they tell others and become the advocates and the advertising for your business because you did such a great job helping them. Build it, and they will come.

Do such a great job in what you’ve built and how you’ve helped them that they are out there recommending you and sending referrals. When that happens, you can continue growing and building your business and pouring into others, and the referrals become less dependent on your marketing and planning.

I hope this is helpful for you and gives you a guide to have some success.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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The Real Estate Survival Guide is a resource that every real estate agent needs. It contains all the standard information in one place, plus all the secrets, such as how many calls you need to make before you sign a client and how to get a higher split if you’re at an agency.