203: Authentic Marketing- An Interview With Wendy Norman

Real Estate Survival Guide
Real Estate Survival Guide
203: Authentic Marketing- An Interview With Wendy Norman


Who is Wendy Norman?

Wendy is a photographer in Savannah, Georgia. She is the owner of Apt B Photo and specializes in elopement packages. She’s also developing a package in St. Pete, Florida, and has been in the wedding industry for more than a decade. She has built her business almost entirely through social media, and she advises others on how to do the same.

In this episode, Wendy returns to talk about authenticity in your marketing


“The biggest compliment I think I get from my couples is when I meet them and they say, ‘I feel like I’ve known you forever,’ or ‘You’re exactly the way you are on social media.’”

“People have kind of gotten to know that I go like this one coffee shop they’ll pop in and be like, ‘Yep. I figured you’d be here because you’re here a lot.’ By the time I work with them, they’ve already created this relationship with me on social media. So even though I’m just getting to know them in person, they already feel like they trust me. because they’ve gotten to spend all this time with me via social media. So it’s this way of creating a, a communication with your clients without physically being right there in front of them.”

Learn all of this and more:

  • What authentic marketing is
  • How many types of things you should share on social media
  • What people say when they meet Wendy in person for the first time
  • Whether she dances on TikTok and why
  • How to gain an advantage in your business
  • Why referrals make your life easier
  • How getting curious grows your business
  • How to be authentic in your marketing

Contact Wendy Norman

@APTBPhoto on Instagram


Podcast edited by Kenny Carfagno.

Show notes and blog posts are brought to you by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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