172: Social Media Improvement Part 1- Post & Interact

Summary

We are going to start a series where we talk about social media improvement and how to use social media differently. We’ll have some interviews with a few people I really trust in the social media realm who have done an amazing job of building their business and creating success through social media. I basically built my entire business through social media. I don’t buy ads. I don’t pay Zillow. I don’t pay for leads. I don’t do anything except use organic growth through social media.

Two clients recently, one I had not spoken to in 15 years, and one I had not spoken to in eight years, reached out to me to buy a home.

Megan continued to see my stuff on social media. She reached out to me and said, hey, my fiancé and I would like to see this house. We want to buy it.

Here’s the thing I need you guys to hear and understand. She had not spoken to me in 15 years. Megan never liked any of my stuff. She just followed me on social media.

Lessons learned

• The Facebook algorithm is set up so that you people see you and you see other people when you interact with their posts, so just post and interact on there.
• Go through the birthdays on Facebook every day and shoot someone a message. I try to be genuine, ask how they’re doing if I haven’t talked to them in a while, etc., but you want people to remember you, right?
• You never know who’s looking for a Realtor. You never know who may have had a bad experience with a previous agent. You have to be willing to reach out to these people. They’ll be like, oh, I kind of forgot John existed. How’s he doing? Oh, he’s a Realtor now.
• You will have more success in the real estate business by using social media. Think about this and apply this to your business.