This podcast episode was inspired by an awesome post in the Total Life Freedom community by our amazing leader, Vincent Pugliese. He shared an interview, from Paul Stanley, the lead singer and creator of the band Kiss.
In the interview, Paul said that they had gone to rock concerts for years and spent all this money and sort of felt cheated out of a great experience. And so when they created the band Kiss, they wanted to be the band that they had never seen before.
Creating a better experience
The minute I saw this, I knew that I could apply it to my real estate business and share it with you, my wonderful audience, to help you in your real estate career. It’s so interesting: being the band they never saw. Paul wanted Kiss to create an experience unlike any that anyone had ever seen.
I personally am not a fan of Kiss. I couldn’t tell you one of their songs. That’s not my type of music, and that’s okay. That doesn’t change the fact that Kiss has probably been one of the most influential and remembered rock bands in history. With the makeup and the acts they put on, they create an experience that people want to recreate and tell others about. When we think about being the band we never saw and that Kiss was created because people felt cheated at concerts, how can we apply this to our real estate business?
Take out the word band and put Realtor in there. Be the realtor that no one has ever seen yet.
It’s hard to create relationships with people and just be the person they who answers their phone, who gets back to them when they promise to. And in that way, I want to be that Realtor that they’ve never seen before.
When I say I’m going to get back to them, I do my best to make sure that it happens. Like Paul Stanley, who created Kiss so that people could see the band they never saw, I want our real estate businesses to be one where we show people a different side of Realtors aside that they have never seen before. And we do it with honor integrity and honesty, really caring about our clients and the relationships.
Operate your business with character and integrity and treating your clients the right way so that they say, “Wow, I got so much value out of that. When I have another real estate transaction or when a friend is looking for a Realtor, when it’s their turn to buy or sell, I’m going to think of John,” or insert your name here.
I hope this is helpful to you, and I will see you guys on our next episode.
John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.