165: Control Your A.P.E.

Real Estate Survival Guide
Real Estate Survival Guide
165: Control Your A.P.E.



We are not talking about a monkey. We’re talking about a phrase that was created by Ron Rivera, who used to be head coach of the Carolina Panthers in the NFL and is now head coach of the Washington Commanders.

He says to control your inner A.P.E. And that stands for your attitude, preparation, and effort.

You may or may not know Ron Rivera’s story, but I share it in this episode. It’s very applicable and can help you in your real estate career.

What you can learn about real estate from a sports coach

Ron’s team didn’t let anyone doubt them. I feel like they outworked many more teams, even in their division, that were more talented than them. The Washington football team probably had the least amount of raw talent in the division.

Ron Rivera did amazing things all while undergoing major medical treatment.

He could’ve complained. He could have really felt bad for himself. But he controlled his APE. No one was going to outwork him. And no one did. That team made the playoffs when they literally had no business being in the playoffs.

I absolutely love this phrase. It relates so much to what we do as Realtors. I know a few weeks ago, I talked to you about controlling what you can control. This phrase really impacted me and my career, and I hope you find it applicable to yours as well.

Lessons Learned

I love how Ron Rivera says to control your attitude, preparation, and effort. You’re not always going to be the best Realtor or the agent making the most money or the one that everyone wants to work with, but what can you control?

You can control your attitude about it and how you see it. Are you going to be a glass half empty person and doom and gloom about your real estate career? Or are you going to have a positive outlook? Are you going to put in the work and prepare? Are you going to put in full effort, or are you going to slack off and let others outwork you?

One of the things that I have found in my real estate career is that I am going to not let any agent outwork me. I mentioned previously about how some clients did video testimonials for me to use on social media. The most amazing thing a client ever said was that I would outwork every other agent that you’ve ever dealt with.

This was a game changer for me, to have people who not only believe great things about me and let me borrow their confidence, but who also were willing to say it publicly, to put me over, because they want to help promote my business.

How can we as realtors control our A.P.E.? How can we control our attitude, preparation and effort? Well, if you control those things, you are in a much better spot than many Realtors out there. No, that doesn’t mean you’re always going to win, but at least you know that you did everything you could by maintaining your attitude, preparing well, and putting that effort in for your clients.

I hope this encourages you. And with that, I will see you on the next episode.

Show notes and blog posts are brought to you by HarshmanServices and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

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