If you want to be successful in the real estate business, you need to give great service like the Apple Store. I told you earlier this week how I could talk about Apple all the time. I promise after these two episodes, I will try not to talk about Apple for a little bit and give you guys a break.
I go to the Apple Store a couple of times a year when I’m upgrading different devices. And every single time, they give me a great experience. The shopping experience with Samsung, Google, and other phones is different because they don’t really have a Google phone store or a Samsung phone store.
The service I get at the Apple Store is phenomenal and just makes me want to do business with them. I went to talk to them about possibly getting a new computer. They could have sold me on a product they had in stock, but they didnât. They asked me about my needs, and suggested a course of action that would serve me better.
It is very interesting to me how the success that Apple has created in their business. Earlier this week, we talked about how you don’t really need to reinvent the wheel. You just have to do things better than other realtors. And we’ve seen how Apple has done this in their business model.
Apple doesn’t really care about being the first to try new things. They just want to be better. And so that was the lesson there: that we can just be better. Don’t reinvent the wheel; just do it better than these other Realtors.
Apple employees ask questions, they try to find solutions, they try to help, and they know that it’s not a one-size-fits-all situation.
Answering questions, being patient, trying to helpâthese are three great qualities to apply to our real estate business. Are we doing that with our clients?
- You donât have to be first.
- You donât have to reinvent the wheel.
- Just be better than others are.
- Ask the right questions.
- Answer the prospect or clientâs questions.
- Be patient and helpful.
- Donât just sell.
- Real estate, just like a tech purchase, is not a one-size-fits-all kind of thing.
- If someone walks away without buying from you, itâs okay.
I hope that you can think about this in your real estate business. Give out great service like they do at the Apple Store.
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John Schuchman is a licensed REALTORÂ® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.